The "Academia Sustentável" is an initiative by the Associação Académica da Universidade do Minho (AAUMinho), dedicated to promoting sustainability within the academic community and integrating the United Nations' Sustainable Development Goals (SDGs) into university activities. For the visual identity, I designed a logo that merges nature with academic heritage. The logo features an organic combination of a tree, leaf, and the tricorne – one of the key symbols of the University of Minho. This fusion symbolizes the connection between the natural world and the academic spirit of the university. The tree and leaf represent growth, sustainability, and the commitment to environmental responsibility, while the tricorne reinforces the strong ties to the institution's history and values. The chosen color palette and typography reflect both eco-consciousness and modernity, with the design aiming to inspire students and faculty to join in the mission for a sustainable future.