Sede de Design is a Brazilian product design laboratory that transforms ideas into tangible solutions through experimentation, research, and innovation. The visual identity is built upon the initials S, D, and D, interwoven in a structured yet fluid composition that reflects the brand’s commitment to creative exploration. The color palette — cyan, magenta, and yellow — pays homage to the fundamental hues of design and manufacturing processes, symbolizing precision, versatility, and innovation. These primary colors not only reference traditional printing techniques but also reinforce the laboratory’s role in shaping the future of product design. With bold geometric forms and a dynamic structure, the logo embodies the synergy between concept and creation, making Sede de Design instantly recognizable in the industry.