"Guimarães, agora!" is a digital news platform dedicated to delivering insightful journalism with a strong local identity. My goal was to develop a refreshed visual identity that embodies the newspaper’s essence — modern, reliable, and deeply connected to the city of Guimarães. The project involved designing a distinctive logo, defining a cohesive color palette, and selecting typography that balances tradition and innovation. The result is a timeless and adaptable identity that enhances brand recognition while preserving the publication’s credibility.