In the ever-evolving world of esports, AAUMinho Esports needed a strong and distinctive visual identity to establish its presence. Drawing inspiration from the fluid flame of the main AAUMinho logo, this brand embraces a sharper, more geometric approach, symbolizing precision, strength, and innovation. The deep blue palette reinforces its energy and professionalism, while modern typography adds a bold, competitive edge. This project marks the beginning of a new chapter, shaping a powerful identity that aligns AAUMinho Esports with the intensity and ambition of the gaming universe.