Nova Herança is a travel agency that blends tradition with modernity, offering refined and immersive travel experiences. The brand identity was designed to reflect its heritage, sophistication, and commitment to excellence. The visual language balances classic elegance with contemporary aesthetics, creating a timeless yet distinctive presence in the luxury travel sector. From the logo construction to the typography and color palette, every detail was meticulously crafted to reinforce the brand’s essence. The identity embraces elements of cultural heritage, architectural influences, and the agency’s global vision, ensuring a seamless and memorable experience for its clients.