The European Universities Volleyball Championship, hosted by the University of Minho in Braga, Portugal, was more than just a competition—it was a celebration of athleticism, unity, and tradition. Tasked with creating the event’s visual identity, I developed a concept that seamlessly blends historical significance with modern sports design. At the heart of this identity is the championship logo, where a laurel wreath—a symbol of victory with deep roots in Braga’s Roman history—transforms into a volleyball net, forming the letter "U" to represent the universities. This fusion of heritage and contemporary sports aesthetics embodies both the competitive spirit and the cultural depth of the event. Beyond the logo, the full branding system extended across multiple touchpoints, ensuring a cohesive and dynamic visual experience. From digital assets to physical signage, every detail was designed to capture the energy of the tournament and enhance the experience for athletes and spectators alike.